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BREEZER VIVID SHUFFLE

INDIA'S BIGGEST HIP-HOP DANCE FESTIVAL ANNOUNCED 

28 September 2017: Breezer and Only Much Louder have come together to build the ultimate platform for hip hop: Breezer Vivid Shuffle, India's biggest hip-hop dance festival. The festival was announced by Bollywood actor and the festival’s brand ambassador, Varun Dhawan.

Watch Varun Dhawan’s announcement here: https://youtu.be/j6GkheJ1XU0
Watch the official music video featuring Varun Dhawan, Divine and Siri here : https://www.youtube.com/watch?v=Eo4giWkrDh8
Hip-hop as a culture has been gaining in popularity over the last few years in India. With several breakout artists of this once-underground genre becoming icons and even headlining music festivals, and with appeal from metros and small towns alike, it's clear the genre and all that it stands for is firmly entrenched and here to stay.
Breezer Vivid Shuffle builds on Breezer's commitment to support popular music culture, and will be the lead platform to take forward it’s Live Life in Colour brand ethos to the millennials in a pan-India competition with 5 regional rounds and one grand finale where individuals and crews will get the chance to battle it out across a variety of styles.
Conceptualized and executed by Only Much Louder, the company behind properties such as BACARDI NH7 Weekender and The Dewarists; Breezer Vivid Shuffle hopes to bring dance enthusiasts across the country under one umbrella. There are five regional rounds – in Kolkata (7 October), Guwahati (8 October), Bengaluru (14 October), Delhi (15 October) and Mumbai (29 October). The Grand Finale of the event will happen in Mumbai on 11 November as winning individuals and crews from regional rounds battle it out against each other to be proclaimed India’s best. Apart from being the first-ever event of this scale, Breezer Vivid Shuffle also offers India's largest cash prize pool for a hip-hop dance festival. There will be international judges specialising in each category as well, for the finale, the names of whom will be revealed in coming weeks on the festival’s social media handles.
With the influence of a leading Bollywood celebrity, Breezer Vivid Shuffle aims to reach out to a larger base of audiences beyond the metro cities. "Varun Dhawan (actor) is the perfect choice as influencer to take forward the Live Life in Colour philosophy of Breezer to the millennials. He has established himself as one of the most promising actors in the industry, won multiple awards and is a fun-loving personality embodying the values of Breezer.", said Anshuman Goenka, Head of Marketing at Bacardi India Pvt. Ltd..
The Breezer Vivid music video, to be released shortly, will feature Varun Dhawan as the lead and will be amplified across Digital, Television, Cinema & Radio. It also features Divine & Siri, with music by electronic artist Sid Vashi.
The competition consists of four categories in which people can participate based on the dance style: individual categories of 1 on 1 Battles for Popping and B-Boying and group (four or more) categories of Crew Battles and Battle Showcase featuring all styles. The festival would be amplified by hosting pre-events across Breezer’s major markets in India, programmed with established hip-hop artists; digital amplification and webisodes to reach out to a larger base of consumers with Varun as the face.
"If there's one musical trend we've seen over the last few years, it's the rise of hip-hop culture. What's amazing to see is that this isn't just music for music's sake - there are political messages, stories of growing up and much more, in languages as diverse as Marathi and Malayalam.", says Vijay Nair, CEO of Only Much Louder. "The hip-hop dance culture exists all across the country and we've been seeing a lot of interest in small towns, not just the metros. With Breezer Vivid Shuffle, we hope to tap this interest and bring these artists to light."
To register for participation and for more details on the festival, visit the Breezer Vivid Shuffle page on Insider: https://insider.in/breezer-vivid-shuffle/article
Follow Breezer Vivid Shuffle on: Facebook, Instagram, YouTube.


ABOUT BACARDÍ
BACARDÍ, the largest privately held spirit’s company in the world, produces and markets internationally recognized spirits and wines. Launched in India in 1998, the BACARDÍ brand portfolio comprises more than 200 brands and labels, including: BACARDÍ rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; GREY GOOSE vodka, the world’s leading super-premium vodka; DEWAR’S Blended Scotch whisky, the world’s most-awarded blended Scotch and the best-selling premium blended Scotch whisky in the U.S.; BOMBAY SAPPHIRE gin, the top-valued and fastest-growing premium gin in the world; MARTINI vermouth and sparkling wines, the world’s leading vermouth and the world's favorite Italian sparkling wines. ERISTOFF vodka, one of the fastest-growing vodka brands in the world; BREEZER and other leading and emerging brands.
Founded 151 years ago in Santiago de Cuba on February 4, 1862, family-owned BACARDÍ now employs nearly 6,000 people, manufactures its brands at 27 facilities in 16 markets on four continents and sells in more than 150 countries.
Live Life In Colour. LIVE PASSIONATELY. DRINK RESPONSIBLY. BACARDÍ, BACARDÍ UNTAMEABLE AND THE BAT DEVICE ARE TRADEMARKS OF BACARDÍ & COMPANY LIMITED. BACARDÍ, BACARDÍ UNTAMEABLE THE BAT DEVICE AND OTHER MARKS RELATED TO BACARDI GROUP PRODUCTS QUOTED IN THIS PRESS RELEASE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED OR OF OTHER SUBSIDIARIES OF BACARDI LIMITED.


ABOUT OML ENTERTAINMENT
Only Much Louder (OML) is a versatile and wide-ranging media and entertainment firm based in Mumbai which produces and promotes some of India's biggest entertainment properties, cutting-edge content and experiences for fans and consumers.

With over a decade's experience in live events, artist management, digital and television properties, OML has been an integral part of the burgeoning music, comedy and alternative culture scene in the country. OML produces one of the country's most exciting live music properties - BACARDÍ NH7 Weekender (described by The Guardian as "India's answer to Glastonbury"), a diverse comedy-centric festival - Stage42, and the flagship creative entrepreneurial gathering - The Coalition. It has promoted and presented tours in India for David Guetta, Enrique Iglesias, Norah Jones, Russell Peters, The Prodigy, Mumford & Sons, Eddie Izzard and a number of other artists. In the comedy space, OML has promoted and produced the Russell Peters Notorious World Tour 2013 in India, and AIB Knockout Roast and Royal Turds by All India Bakchod. The artist management division of OML manages some of the biggest independent music and comedy acts in the country including AIB, Biswa Kalyan Rath, Kanan Gill, Dualist Inquiry, Anish Sood and Ankur & the Ghalat Family. OML works closely with brands and premium content platforms to produce unique content properties and live events. This includes events such as YouTube FanFest Levi’s 501 Friday’s, Harley Rock Riders, Converse: Road to Rubber Tracks, One Night Only (ONLY), and content releases that include 14 standup specials on Amazon Prime Video, shows like news comedy show On Air with AIB on Hotstar, YouTube Comedy Hunt and Laughter Games with YouTube and The Dewarists  to name a few. 

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